total experience launch
branding | art direction
branding featured on internal company home page
created 31 different digis that were played on screens across the nation - in headquarters, care centers and retail stores.
assets created for a mobile experience that were shown to all retail employees
logo created and used in all facets of total experience campaign
animation build to highlight total experience success stories
The Total Experience puts customers at the center. Combining Retail, Network and Care teams across the nation for the first time, now working together to support customers within their Total Experience Areas. I led branding efforts, creating a logo, assets and themes that were used and seen across the Total Experience Campaign.
role
Branding | Art Direction | Project Management
programs
Adobe Photoshop | Adobe Illustrator | Adobe After Effects | Adobe InDesign